
Don’t Let It Loose
By joining the Invasives Canada “Don’t Let It Loose” recognized retailer program, retailers can demonstrate leadership in responsible pet ownership while gaining the trust of eco-conscious customers.
How Invasive Species Impact Ecosystems and Businesses

Environmental Damage
Released pets like red-eared sliders and goldfish overpopulate waterways, harm native species, and damage aquatic habitats. Non-native plants like parrot feather can quickly dominate lakes and ponds, outcompeting local vegetation.

Economic Impacts
Invasive species introduced through the pet trade cost millions annually in management and mitigation efforts, affecting municipalities, water systems, and local economies reliant on healthy ecosystems.

Reputation Risk
Retailers associated with selling potentially invasive species may face backlash in an increasingly environmentally aware market.
Best Practices for Pet/Pond/Aquarium Retail Stores
Join the “Don’t Let It Loose” Recognized Retailer Program
Partner with Invasives Canada to educate customers about responsible pet ownership and invasive species prevention. This program is endorsed by Pets Canada, adding credibility to your store’s efforts.
Educate Your Customers
Provide materials and guidance to customers about the risks of releasing pets and plants into the wild. Include information about proper disposal and alternatives to release.
Stock Responsibly
Avoid selling high-risk invasive species and offer native or non-invasive alternatives. Use resources from Invasives Canada to identify risky species.
Promote Awareness
Display signage in-store and online about the Don’t Let It Loose program to reinforce your commitment to sustainability and educate customers.
Take Action Today
Join the “Don’t Let It Loose” recognized retailer program and become a leader in preventing invasive species. Together, we can protect Canada’s ecosystems while promoting responsible pet ownership.
